Jonathan Rowe to Everton: Everton target Jonathan Rowe as Bologna hold out for steep fee
Jonathan Rowe to Everton: David Moyes has turned his attention to Jonathan Rowe. Everton have registered concrete interest in the 23-year-old winger this summer, initiating early discussions over how a deal might be structured. Yet, a massive gulf in valuation threatens to stall progress before it even gets off the ground.
The Serie A side are digging their heels in. Hard. Bologna want somewhere between €45 million and €50 million for a player who cost them roughly €17 million from Marseille just twelve months ago. That is a staggering markup for a single year in Italy. Given his Transfermarkt value sits around €28 million, the asking price feels optimistic at best. Bold, if you are being polite.
Why David Moyes wants him
Three goals and two assists in 28 Serie A appearances. On paper, those numbers from Rowe’s 2025/26 campaign will not set the world on fire. Look past the basic tally, though. Moyes sees a tireless worker who naturally fits a high-intensity, press-heavy setup. His direct running and willingness to track back offer precisely the kind of profile Everton lack on the flanks.
Interest is far from exclusive. Manchester United, Chelsea, Aston Villa, and Newcastle United have all sniffed around in recent months. Naturally, that level of Premier League attention gives Bologna all the leverage they need to keep their valuation high.
The reality of the numbers
Can Everton actually afford this? Not at €50 million. Not without significant negotiation. The Merseyside club operates under strict financial constraints these days, meaning every pound has to be justified. Everton believe a middle ground exists before the deadline, but dragging this out into late August seems inevitable unless Bologna soften their stance.
Rowe’s trajectory has been steady. He built his reputation through Norwich City’s academy, earned caps for England at youth level, made a brief pit stop in France with Marseille, and then took the leap to Italy in 2025. He is approaching his prime years now. The talent is obvious.
Still, the current demands feel completely detached from reality. Paying upwards of €45 million for a wide man without a single minute of Champions League experience makes zero sense for a team in Everton’s position. Interest is one thing. Overpaying is another entirely. If Bologna refuse to compromise, Everton simply have to walk away.
